Once you've selected some fabulous TopNest Designs products for your retail space, it's time to display your merchandise. An attractive product display attracts your customer and encourages them to buy. Take a look at some visual merchandising techniques of your fellow TopNest Designs buyers below:
If the pictures above aren't inspiration enough, just follow the 4 I's - Intrigue; Inspire; Identify; Impact.
1. Intrigue - Create a theme, mood, or "lifestyle" scene that piques curiosity. Change the displays with the seasons, and always reflect your newest or best-selling items.
2. Inspire - Create product displays that show your customer how an item might fit into their everyday life. Customers are more likely to purchase if they can imagine themselves using the product.
3. Identify - Your product should be organized in logical groupings - whether by item type, color, or some other characteristic. Make sure that your signage and product descriptions are clear and easy to read.
4. Impact - Whether it's, lighting, music or products displays, everything in the store can impact the shopping experience and therefore the final bill at checkout time.